This book is aimed at anyone who is considering becoming an advertising Creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising Creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising Creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
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