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Visual Research

Visual Research

Bestley, Russell

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Pilna kaina: 48.95 €   10% nuolaida   Sutaupote: 4.90 €

44.05 €

Ypatybės ir aprašymas
ISBN9782940411603
AutoriusBestley, Russell
Leidimo metai2011
LeidėjasAva
Puslapių224
Leidinio kalbaanglų kalba
Formatasknyga kietu viršeliu

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes twelve new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

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