Business-to-Business Marketing

Ross Brennan

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Description and properties
ISBN9781473973442
AuthorRoss Brennan
Publication year2017
PublisherSage Publications
Pages416
Languageanglų kalba
Formatpaperback

Parašyta iš europinės perspektyvos, ši išsami, bet glaustų argumentų pagrindu suformuluota knyga nušviečia globalios verslo-verslui rinkodaros teoriją bei praktiką.

New to the Fourth edition:

  • Updated content on digital marketing and B2B social media
  • Updated examples and case studies throughout
  • ‘Scenario’ boxes, a new feature that provides reflective scenario-based exercises for students, helping them prepare for future roles in B2B

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, weblinks and selected author videos to make the examples in each chapter come to life.

Suitable for all students taking B2B marketing modules.

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