Podcasting Marketing Strategy. A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Daniel Rowles

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Description and properties
ISBN9780749486235
AuthorDaniel Rowles
Publication year2019
PublisherKogan Page
Pages264
Languageanglų kalba
Formatpaperback

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and publisher of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

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