Really Good Packaging Explained

Really Good Packaging Explained

Wallace, Robert

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Description and properties
ISBN9781592535453
AuthorWallace, Robert
Publication year2009
Pages272
Languageanglų kalba
Formatpaperback

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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