Milena S. Nikolova

Behavioral Economics for Tourism

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ISBN: 9780128138083
Author : Milena S. Nikolova
Published: 2020
Publisher: Academic Press
Language: English
Format: Paperback / softback
Format: 9×6

Description

<p><i>Behavioral Economics for Tourism</i> applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.</p>

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