Aplinkos marketingas siekiantplėtoti santykius su vartotoja

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ISBN: 9786090211861
Author : Jūratė Banytė
Published: 2016
Publisher: Technologija
Number of pages: 89
Language: Lithuanian
Format: Paperback

Description

Leidinyje "Aplinkos marketingas siekiant plėtoti santykius su vartotojais" pateiktos teorinės aplinkos marketingo taikymo įžvalgos ir jų pagrindimas, apibrėžiami tvariosios plėtros principai ir jų vaidmuo, tradicinio ir aplinkos marketingo skirtumai, atliekama teorinė konkurencinio pranašumo galimybių analizė ir aptariami santykiai su vartotoju.

Knyga "Aplinkos marketingas siekiant plėtoti santykius su vartotojais" skirta studijuojantiesiems marketingą, vartotojų elgseną ir santykių marketingą. Joje pateikta medžiaga gali būti naudinga įmonių, ypač socialiai atsakingų, marketingo projektų vadovams bei visiems, besidomintiems marketingo klausimais.

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