Žiniasklaidos ekonomika ir vadyba. Įvadas

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ISBN: 9786094591716
Author : Jastramskis, Deimantas
Published: 2013
Publisher: Vilniaus universiteto leidykla
Number of pages: 104
Language: Lithuanian
Format: Paperback

Description

Knygą "Žiniasklaidos ekonomika ir vadyba. Įvadas" sudaro dvi dalys. Pirmoje dalyje, skirtoje žiniasklaidos ekonomikai, aptariami Lietuvos žiniasklaidos industrijų makroekonominiai rodikliai, gvildenamos ekonominės politikos ir žiniasklaidos reguliavimo temos. Antroje dalyje nagrinėjama žiniasklaidos nuosavybės, valdymo struktūrų ir žiniasklaidos turinio problematika, apžvelgiamos vadybos funkcijos, pateikiami pagrindiniai efektyvaus vadovavimo požiūriai, rinkos tyrimo ir rinkodaros procesai.

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