Praxishandbuch Richtige Lobbyarbeit für Bibliotheken

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ISBN: 9783110673333
Author : Claudia Lux
Published: 2022
Publisher: De Gruyter Saur
Number of pages: 393
Language: German
Format: Hardback
Format: 240×170

Description

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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