Social Media and Crisis Commun ication

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ISBN: 9780367488994
Author : Yan Jin
Published: 2022
Publisher: Routledge
Number of pages: 406
Language: English
Format: Hardback

Description

An integration of research, theory and application written by leading scholars in crisis communication
Social media is a key component of any public relations course or practice, and this volume presents the latest thinking in the discipline as related to crisis communication
Second edition includes greater international coverage, coverage of new social media platforms and technology, and an enhanced focus on ethics.

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