Einkaufen als nationale Verpflichtung: Zur Genealogie nationaler Ökonomien in Österreich und der Schweiz, 1920–1980

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ISBN: 9783110701036
Author : Oliver Kühschelm
Published: 2021
Publisher: De Gruyter Oldenbourg
Number of pages: 640
Language: German
Format: Hardback
Format: 240×170

Description

Buy-National-Kampagnen in Österreich seit den 1920er Jahren und der Schweiz seit den 1910er Jahren bis ca. 1980 werden vorgestellt und analysiert. Dabei wird die national formatierte und patriotisch aufgeladene Wahrnehmung von Massenkonsumgütern nicht einfach auf eine ökonomische Absatzstrategie verkürzt, sondern als Versuch, das Soziale im 20. Jahrhundert zur Gesellschaft des Nationalstaats zusammenzufügen verstanden.

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