Kainodara : vadovėlis

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ISBN: 9786094762130
Author : Algita Miečinskienė
Published: 2020
Number of pages: 196
Language: Lithuanian
Format: Hardback

Description

Knygoje “Kainodara” nagrinėjamas platus kainodaros klausimų spektras. “Kainodara” – tai leidinys, kuris apima pagrindinius kainodaros strategijos formavimo ir kainos nustatymo klausimus. Jis puikiai tinka norintiems susipažinti su pagrindinėmis kainodaros problemomis ir galimais bendrais jų sprendimo būdais. Tai plati kainodaros klausimų studija, kuri padės studijuojantiems kainodaros modulį ar besidomintiems klausimais šia tematika. Vadovėlis parengtas taip, kad tiktų savarankiškoms studijoms. Literatūros sąraše skaitytojai ras daugiau literatūros dominančiais klausimais. Leidinys “Kainodara” skirtas pagrindinių studijų studentams, studijuojantiems socialinių mokslų srities ekonomikos ir vadybos studijų programas.

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