Klein, Naomi
No Logo
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ISBN: 9780007340774
Author : Klein, Naomi
Published: 2009
Publisher: HarperCollins
Number of pages: 512
Language: English
Format: Paperback
Author : Klein, Naomi
Published: 2009
Publisher: HarperCollins
Number of pages: 512
Language: English
Format: Paperback
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No Logo was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book.By the time youre twenty-one, youll have seen or heard a million advertisements. But you wont be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is alternative is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
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