Hibridinė komunikacija politikoje: monografija

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ISBN: 9786094674389
Author : Lauras Bielinis
Published: 2020
Publisher: Vytauto Didžiojo universiteto leidykla
Number of pages: 160
Language: English
Format: Paperback

Description

Kintant sąlygoms, keičiantis socialinei ir technologinei terpei įvyksta komunikacinio prisitaikymo ir keitimosi procedūra, kuomet įprasti veiksmai praranda efektyvumą ir ima įgyti naujas funkcijas, tinkamas kitoje situacijoje, siekiant kitokių rezultatų. Tokios hibridinės esaties būsenos, būdingos viskam: kultūrai, įvairių tipų santykiams, pasaulėžiūrinėms pozicijoms ir t. t. Knygoje ”Hibridinė komunikacija politikoje” aptariami nauji komunikacinių santykių reiškiniai bei galimos jų raidos tendencijos.

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