Gestalten

First Things First!

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ISBN: 9783899556711
Author : Gestalten
Published: 2016
Publisher: Die Gestalten Verlag
Number of pages: 256
Language: English
Format: Hardback

Description

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

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