James Martin

Made by James : The Honest tgo CReativity

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ISBN: 9780760371497
Author : James Martin
Published: 2022
Publisher: Hachette UK Distribution Ltd
Number of pages: 224
Language: English
Format: Hardback

Description

"In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer"--

In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

Design better logos and become a more successful, confident graphic designer with Made by James as your guide.

UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.

Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important "hows" of logo design&;techniques, ideas, and examples of creating logos and building brands&;you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn&;t just about creating images; it&;s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

Made by James also includes:

Annotated case studies that follow designs from concept to completion
The advantages of a hands-on, human approach to design
The value of personal and career growth, and how to enjoy the journey of improvement
Effective work habits that can make you more efficient, productive, and satisfied

Learn how to harness your passion and become the designer you&;ve always wanted to be.

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