Holland, Gwyneth

Fashion Trend Forecasting

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ISBN: 9781786270580
Author : Holland, Gwyneth
Published: 2017
Publisher: Laurence King
Number of pages: 160
Language: English
Format: Paperback

Description

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

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