Marketing: Concepts and Strate gies

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ISBN: 9781473725126
Author : William M. Pride
Published: 2016
Publisher: Cengage
Number of pages: 816
Language: English
Format: Paperback

Description

The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.

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