Social Media Marketing
ISBN: 9781529623819
Autorius : Tracy L. Tuten
Leidimo metai: 2023
Leidėjas: SAGE Publications Ltd
Puslapių skaičius: 464
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 246×189
Autorius : Tracy L. Tuten
Leidimo metai: 2023
Leidėjas: SAGE Publications Ltd
Puslapių skaičius: 464
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 246×189
Aprašymas
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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