- Titulinis
- Dalykinė ir mokslinė literatūra
- Humanitarinių mokslų knygos
- Komunikacija, informacija
- Relevance and Text-on-Screen in Audiovisual Translation: The Pragmatics of Creative Sub...
Relevance and Text-on-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (ISSN)
Autorius : Ryoko Sasamoto
Leidimo metai: 2024
Leidėjas: Routledge
Puslapių skaičius: 296
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.
The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.
The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.