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Yan Jin

Social Media and Crisis Communication

Balsavo 0
ISBN: 9780367488994
Autorius : Yan Jin
Leidimo metai: 2022
Leidėjas: Routledge
Puslapių skaičius: 406
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
Aprašymas
An integration of research, theory and application written by leading scholars in crisis communication
Social media is a key component of any public relations course or practice, and this volume presents the latest thinking in the discipline as related to crisis communication
Second edition includes greater international coverage, coverage of new social media platforms and technology, and an enhanced focus on ethics.

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