- Titulinis
- Dalykinė ir mokslinė literatūra
- Humanitarinių mokslų knygos
- Understanding Personalisation
Understanding Personalisation
ISBN: 9780081019870
Autorius : Anthony Kent
Leidimo metai: 2022
Leidėjas: Chandos Publishing
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 9×6
Autorius : Anthony Kent
Leidimo metai: 2022
Leidėjas: Chandos Publishing
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 9×6
Aprašymas
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Atsiliepimai (0)
Palikite atsiliepimą
