- Titulinis
- Meno ir laisvalaikio literatūra
- Branding Property
Felix, Peter
Branding Property
Balsavo 0
ISBN: 9783037682210
Autorius : Felix, Peter
Leidimo metai: 2017
Leidėjas: Braun
Puslapių skaičius: 224
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
Autorius : Felix, Peter
Leidimo metai: 2017
Leidėjas: Braun
Puslapių skaičius: 224
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
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Aprašymas
Real estate marketing is certainly not a standard disci – pline within economics and is not taught in colleges and graduate degree programs within the context of a market – ing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate market – ing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary process, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the propertys brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful docu – mentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives
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