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- Fashion Theory and the Visual Semiotics of the Body
Fashion Theory and the Visual Semiotics of the Body
ISBN: 9781527585829
Autorius : Žarko Paić
Leidimo metai: 2022
Puslapių skaičius: 200
Formatas: Kieti viršeliai
Autorius : Žarko Paić
Leidimo metai: 2022
Puslapių skaičius: 200
Formatas: Kieti viršeliai
Aprašymas
Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.
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